Eataly World choses Ifi for F.I.C.O. (the Italian Farming Factory)
Ifi Contract was selected together with 40 agri-food companies ready to produce the best of Made in Italy in the first food park born in Bologna. One does not enter and does not leave Fico without an almost religious stop at the bar.
Two bars, opposites in concept and location, and the entrance with the welcoming area “Bologna Welcome” are both realized by Ifi Contract.
Right at the entrance is the Bici Bar (Bike Bar), a name coming from the chosen vehicle for the park tours and a homage to the historic Italian drink "la bicicletta" (bicycle). Surrounded by wheels and bicycles, the first bar and drink area is the Ifi furnishing system Bar Sharing. Social and modular, it brings a futuristic concept of the bar: with no front and back and with long link tables that can be moved to follow the various bar services, from breakfast to aperitif. The third ifi area is the Fico Cocktail Bar located near the exit: this time a tailored wooden "bancolozzo" that goes back to those bars of the early twentieth century with the foot rest.
Exclusive manager of the two bar areas is Luca Pirola, bartender and entrepreneur, owner of the local CINC in Brera, Milan and founder at Bartender.it, the first Italian web magazine dedicated to the world of mixology and bartending.
Together with the exaltation of the italian classical bar, the leitmotif of the two areas will be the spread of the culture of Italian good drinking alongside the concept of "importing made in Italy": let Italy know its own excellence, in the path of awareness and enhancement that Fico Eataly World embraces.